5 Digital Marketing Tricks Guaranteed to Help Your Business

Businesses want to create a buzz about their products or services. If you are a business owner, you may be missing key elements to reach your audience. There are many digital marketing tricks that can help boost your business.

Use Different Channels to Launch Your Campaign

Many businesses only focus on one or two channels to launch a product or marketing campaign. If you want to reach a bigger audience, you need to work through multiple channels. You should think beyond the normal social media marketing methods, and make use of your website, word of mouth, and other content marketing methods to reach new clients.

Keep Your Email List and Website Updated

Your website should always include a blog that can alert readers about new products or services. You should consider adding a sale funnel to gain more subscribers to your email list. An email list can be particularly helpful for reaching new customers because you can use these names and email addresses to send out a newsletter. Your marketing campaign’s main goal is to bring attention to your business.

Target Your Ideal Web Visitor

On average, a prospective customer needs to be contacted at least seven times before they take action. That does not mean you need a flashing ad on your website. Most businesses target a prospect at least two to three times. A retargeting campaign can help you reach that lucky number seven for your prospect. Retargeting uses cookies so you can receive information about visitors’ browsing habits and other activities on the web. This cookie will also display your ad on other websites that your visitors go to. These retarget ads are quite successful and often outperform standard ads. It adds a little push to your visitors to try your services or products.

Use Social Media Influencers

If you have a small social media presence, you may want to partner with a social media influencer. IZEA, in an infographic, defines social media influencers as, “[People who] collaborate with businesses to create campaigns that increase brand awareness and drive sales by promoting a brand or product to their social audience.” They can help your business generate a buzz in the social media world, and you can use their influence to promote your product and reach a larger audience. The trick is to get an influencer to agree to promote your business. Some businesses offer a free service or product in exchange for a social media promotion. You may want to try to establish a relationship with an influencer before reaching out for a business shoutout.

Ask Customers to Review Your Business

“Consumers who used to rely on word-of-mouth recommendations now rely on online reviews. In fact, over 80% of consumers trust reviews as much as they trust recommendations from family and friends. One quick Google search is all they need to make a decision about your business,” explains Podium. This is true in both the digital and real world. Many people today have social media accounts, and if they love a product or service, they are more likely to share their experiences with others online. You can even reach out to your customers and ask for their reviews as well. Their experiences can help you to find new clients as a good review can go a long way.

Some third party websites also are available for customers to write about your business, such as Yelp. It is a good idea to monitor these websites closely, because you will want to address a customer issue as quickly as possible. Bad reviews can be harmful to your business. However, you can help to make the situation better with customers by maintaining professionalism and helping them resolve their issue.

These digital marketing tricks can help your business grow. You want to reach as many customers as possible. You can accomplish this by maintaining an updated website and reaching out to social media influencers. Website ads can also target your intended audience about your products or services. Finally, you need to ask your customers to give reviews about your services. Their real-life experiences can help to attract more clients. If you take these steps, you can help your business in the digital world.

ApptekGroup is a digital solutions provider for small business. We partner with small businesses and SMEs who are looking to transform their operations and drive business outcomes using modern tools, processes, marketing, and media.